Click to Enlarge

Summary

Big firms have marketing departments, but small companies must learn to cope on their own. How to Market Your Business, will help firms grow and adapt to the accelerating pace of change. With dozens of practical hints based on the author's many years' experiences working with small business, it reveals how you can revitalise your products and services with some basic marketing know-how.

Key features

- Market research
- Fixing a price
- Designing adverts that work
- Writing sales letters
- Selling off the page
- How to build a good website
- Buying a print
- Inventions
- Running an exhibition stand

ISBN: 9780749451455