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Sumamry

Marketing is essential to every business, but many professionals find that they don't have time to get to grips with the basics.

Develop Your Marketing Skills is a user-friendly guide that will show you how to integrate marketing to your business and improve its competitive advantage. It highlights the issues, such as sustainability, that are at the cutting edge of marketing practice, and outlines key concepts and principles including.

Key features

- Product management
- Market research
- Communications
- Market coverage
- Creating a marketing plan
- Pricing perspectives

ISBN: 9780749453954